URBANPETGUIDE Privacy Policy
Last updated: October 4, 2025
This Privacy Policy explains how UrbanPetGuide (“UrbanPetGuide,” “we,” “our,” or “us”) collects, uses, processes, transfers, and discloses personal information from visitors to urbanpetguide.com and any other website or subdomain that links to this Privacy Policy (collectively, the “Sites”).
It also applies to information collected through our mobile applications (the “Apps”), which may include interactive tools such as chat, as well as when you connect with us through offline services like customer support via telephone (collectively, the “Services,” or individually, a “Service”).
This Privacy Policy describes:
- The types of information we collect from individuals who use our Sites, Apps, or Services.
- How we store, use, and protect that information.
- When and how we may disclose such information.
By accessing or using our Services, you agree to the collection, storage, use, and disclosure of your information in accordance with this Privacy Policy. For clarity, whenever we use the term “including,” it means “including but not limited to.”
- INFORMATION WE OBTAIN
- HOW WE USE THE INFORMATION WE OBTAIN
- COOKIES AND INTEREST-BASED ADVERTISING
- INFORMATION WE DISCLOSE
- YOUR CHOICES
- DATA RETENTION
- DATA SECURITY
- INFORMATION FROM CHILDREN
- LINKS TO THIRD-PARTY WEBSITES, APPS OR ONLINE SERVICES
- HOW TO UPDATE YOUR INFORMATION
- CHANGES TO THIS POLICY
- CONTACT US
Information We Collect
Information You Provide to Us
We collect information you share with us when you use UrbanPetGuide’s Services. This may include your:
- Name, email address, telephone number(s), billing/shipping address, and payment details.
- Purchase, return, or exchange history.
- Information about your pet(s), such as name, type, breed, gender, age, size, weight, prescriptions, veterinary details, pet insurance, and photos.
You may provide this information in several ways, for example when you:
- Create an account, post reviews, or make purchases through our Sites or Apps.
- Contact our customer service team via phone, email, live chat, SMS, or other channels (we may also collect additional details during these interactions).
- Enter contests, sweepstakes, or promotions.
- Share comments, posts, or other user-generated content in public areas of our Services (such as product reviews or Q&A forums).
- Interact with us on social media platforms (e.g., following, “liking,” or messaging our accounts).
If you apply to become a contributor or pet writer with UrbanPetGuide, we may collect professional details such as your name, address, veterinary or clinic information, website, and biography. We use this information to communicate with you, evaluate applications, and manage our editorial or hiring processes.
Information Collected Automatically
When you visit our Sites, use our Apps, or view our online content, we may collect information automatically through cookies, analytics tools, and similar technologies. This may include:
- Device details (type, model, settings, software version, operating system, mobile carrier).
- Browser type and version.
- IP address and geolocation data.
- Mobile device identifiers.
- Pages you view, links you click, and how long you spend on our Sites or Apps.
- Referring websites or search queries that brought you to our Sites.
- Date, time, and duration of visits.
We may also record your customer service interactions (including chat, phone, or video calls) to improve support quality. Additionally, we use session replay tools to capture user interactions, such as clicks, scrolls, and navigation patterns.
When we send newsletters or marketing emails, we may use tracking technologies (like pixel tags or cookies) to understand how you engage with our messages—for example, whether you opened an email, clicked a link, or unsubscribed. You can opt out of these communications at any time by clicking “unsubscribe” in the email or contacting us directly.
Information from Social Media
Our Sites may include plugins and content from platforms such as Facebook (“Like” button), Twitter (“Share”), Pinterest (“Save”), and others. These integrations may allow third parties to collect information about your activity (for example, if you are logged into Facebook while browsing our Sites, Facebook may know you visited UrbanPetGuide). UrbanPetGuide does not control the data practices of these platforms. Please review the privacy policies of each third-party service to understand their data use.
Information from Other Sources
We may also receive information about you from external sources to improve our Services and keep our records accurate. These may include:
- Payment processors and shipping carriers.
- Data brokers and advertising technology partners.
- Veterinarians, insurance providers, shelters, or other organizations related to pet care.
This information may be used for fraud prevention, marketing, analytics, and to enhance your experience on UrbanPetGuide.
Third-Party Web Analytics
UrbanPetGuide uses third-party analytics services, such as Google Analytics, to better understand how users interact with our Sites and Apps. These providers use cookies and similar tools to collect information (like IP addresses and device identifiers) and generate reports for us. To learn more about Google Analytics and how to opt out, please visit: www.google.com/analytics/learn/privacy.html
How We Use the Information We Collect
We use the information we gather about you and your pets to provide and improve our Services. This includes:
1. Fulfilling Orders & Responding to Requests
We use your information to process orders, complete transactions, handle payments, and provide customer or technical support. This may include using live chat, email, or phone support, maintaining chat transcripts, securing veterinary approvals where needed, introducing new services, and ensuring proper delivery of the products you order.
2. Creating & Managing Your Account
We use your details to set up and maintain your UrbanPetGuide account and, where relevant, update your pet’s profile with information from veterinarians. We also communicate with you regarding:
- Updates to this Privacy Policy or our Terms of Use.
- Changes to Services, products, or features.
- Reviews, comments, or feedback you’ve provided.
- Issues related to your orders.
- Product recalls or safety notices.
3. Improving & Personalizing Services
We may use your information to enhance our products, customize your experience, and provide a seamless, consistent experience across all devices you use.
4. Understanding Customer Interests
Your information helps us analyze how our Sites and Apps are used, identify trends, and better understand customer and pet-owner preferences. We may combine this with information from other trusted sources to gain deeper insights.
5. Marketing & Communications
We may send you offers, promotions, and updates through email, text, postal mail, or other digital channels. Information collected across devices and services may also be used for targeted marketing and analytics.
6. Showcasing Submissions & Reviews
If you leave a review, submit feedback, or share photos of your pet, we may use this content to promote our products and Services or create personalized experiences such as thank-you notes, pet portraits, or seasonal messages.
7. Promotions, Sweepstakes & Contests
If you choose to participate in promotions or contests, we use your information to manage and fulfill those activities.
8. Fraud Prevention & Security
We may use your information to detect, prevent, and investigate fraud, criminal activity, and other security risks, as well as protect against claims or liabilities.
9. Legal & Compliance
We use your information to comply with applicable laws, industry regulations, veterinary health requirements, and our own policies (including this Privacy Policy and our Terms of Use).
10. Business Operations
Your information also helps us operate and improve our business, including:
- Managing and analyzing our Services.
- Developing new features, products, or content.
- Conducting research and analytics.
- Improving the effectiveness of our communications.
- Handling auditing, accounting, and internal operations.
11. Other Uses
We may also use your information in other ways where we provide clear notice at the time of collection or with your consent.
Cookies and Interest-Based Advertising
Tracking Tools We Use
UrbanPetGuide, along with third-party advertising and technology partners, may use various tracking technologies to collect information about you and your devices over time and across different websites and online services. These tools include cookies, pixels, clear GIFs, web beacons, device identifiers, and other similar technologies.
Through these automated tools, we may gather details about your device, browsing behavior, and usage patterns. (See the “Information Collected Automatically” section above for more details.) We use this information to:
- Authenticate and secure your account (including storing login details for registered users).
- Monitor and improve the performance of our Sites and Apps.
- Understand how you interact with our Services and content.
- Personalize your browsing experience across our Sites, Apps, and social media channels.
- Optimize and tailor product recommendations and content.
- Provide you with relevant advertising on our Services and third-party platforms.
- Measure the performance and effectiveness of ads.
- Conduct analytics and research to improve our Services and product offerings.
- Better understand the preferences and interests of our visitors and users.
Interest-Based Advertising
We and our advertising partners may use cookies to understand which ads you view, click, or otherwise interact with. This enables us to deliver ads that are more relevant and useful to you across UrbanPetGuide’s platforms as well as third-party websites, apps, and services.
These ads—often called interest-based, personalized, or targeted advertising—are based on information about your online activity, such as browsing, purchases, or visits to other websites and apps.
UrbanPetGuide follows the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (DAA). For details on how you can manage or opt out of interest-based advertising, see the “Advertising Preferences and Opt-Out” section of this Privacy Policy.
Third-Party Advertising Partners
We may work with third-party advertising technology companies that:
- Display ads tailored to your interests.
- Provide demographic or audience insights from both online and offline sources.
- Deliver ads on our behalf across third-party platforms.
When these ads are shown, advertisers or their technology partners may automatically receive your IP address and other device identifiers. They may also use cookies to measure ad performance and personalize the advertising you see.
Information We Disclose
We may share information about you in order to operate our business, comply with legal obligations, or with your consent. This includes:
1. Affiliates and Subsidiaries
We may share your information with our affiliates and subsidiaries for business, operational, promotional, or marketing purposes in line with this Privacy Policy.
2. Service Providers
We may disclose your information to trusted service providers who perform services on our behalf. Examples include order fulfillment, package delivery, email or SMS communications, payment processing, fraud prevention, customer support (including live chat), telehealth services, session replay tools, and marketing research. These providers are contractually restricted from using your information for any purpose other than providing services for UrbanPetGuide.
3. Business Partners
With your consent, we may share your information with business partners such as veterinarians, insurance providers, or animal shelters to deliver services you request or that may be relevant to you.
4. Other Third Parties
We may share your information with third parties to support marketing efforts, to promote our Services, or when you direct us to do so.
5. Business Transfers
If UrbanPetGuide undergoes a business change—such as a merger, acquisition, joint venture, reorganization, or sale of assets—your information may be transferred as part of that transaction. In cases of bankruptcy, insolvency, or similar events, personal information may be treated as a business asset and transferred to a successor. Any transfer of information will remain subject to the commitments of this Privacy Policy.
6. Protection of UrbanPetGuide and Others
We may disclose your information when required by law, court order, subpoena, or other legal process. We may also share information to:
- Enforce our Terms of Use or investigate potential violations.
- Detect, prevent, or address fraud, security, or technical issues.
- Protect the rights, property, or safety of UrbanPetGuide, our users, or others.
Your Choices
You have several options regarding how we use and share the personal information we collect about you.
State-Specific Rights
Regardless of where you live, we provide certain privacy choices such as the right to access, correct, or delete your personal information. To exercise these options, please visit [INSERT LINK TO EXERCISE YOUR RIGHTS SECTION].
Note: Some rights may vary depending on state law. Please review the state-specific notices for details.
Cookies
Most web browsers allow you to manage cookies through their settings. Options may include:
- Blocking all cookies.
- Receiving a notification when a new cookie is placed.
- Disabling cookies altogether.
If you block or disable cookies, some features of our Sites and Apps may not work properly. To block cookies in our App, you may need to uninstall the App from your device.
Email Marketing Opt-Out
If you no longer wish to receive our marketing emails, you can:
- Click the “unsubscribe” link included in our promotional emails.
- Contact our customer service team at the phone number or email listed under Contact Us below.
Please note:
- Requests may take time to process, and you may still receive marketing materials already scheduled before your opt-out request was applied.
- Even if you opt out of marketing emails, you will continue to receive transactional communications (e.g., order confirmations, shipping updates, product recalls, or service notices).
Interest-Based Advertising Opt-Out
You can opt out of receiving interest-based (personalized) advertising in several ways:
- Visit the DAA Consumer Opt-Out page: https://www.aboutads.info/choices
- Visit the NAI Consumer Opt-Out page: http://optout.networkadvertising.org/?c=1#!/
Please note: opting out does not mean you will stop seeing ads—it means the ads may be less relevant to your interests.
Apps Opt-Out
For in-app advertising preferences, you may:
- Use the DAA’s AppChoices program: https://youradchoices.com/appchoices
- Use your device’s advertising preference settings, if available, to limit in-app interest-based ads.
Do-Not-Track Preferences
Some browsers offer a “Do Not Track” feature that allows you to tell websites you do not want your online activities tracked. Our Sites and Apps currently do not support “Do Not Track” signals, and we cannot guarantee that your preference will be honored.
Data Retention
We retain your personal information for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy or as otherwise communicated at the time of collection. Retention periods take into account applicable legal requirements, records retention rules, and statutes of limitation.
Data Security
We use reasonable administrative, technical, and physical safeguards to help protect the personal information we collect from loss, misuse, unauthorized access, disclosure, alteration, or destruction.
Information from Children
Our Sites and Apps are intended for a general audience and are not directed at children under 13 years of age. We do not knowingly collect or solicit personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will take reasonable steps to delete that information as quickly as possible.
Links to Third-Party Websites, Apps, or Online Services
For your convenience, our Services may include links to third-party websites, apps, or online services that may provide useful information. This Privacy Policy does not apply to those third-party services. We encourage you to review their privacy notices or contact them directly to learn about their practices. UrbanPetGuide is not responsible for the privacy practices of third-party websites or services, even if they are linked to or accessible from our Services.
How to Update Your Information
You may request corrections or updates to certain information collected about you by contacting us at the email address provided in the Contact Us section below. Once we receive your request, we will take reasonable steps to update or correct your information.
Changes to This Policy
We may update or modify this Privacy Policy from time to time at our discretion. If changes are made, we will revise the “Last Updated” date at the top of this page and post the updated policy here: https://urbanpetguide.com/privacy-policy. We encourage you to review this Privacy Policy regularly. If we make material changes, we will notify you in advance through email or by posting a notice on our website before the new terms take effect.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, you can reach us at: